Many individuals have told me that one of the most difficult obstacles you face as a non-techie who wants a website is the possibility of finding and developing a working relationship with a website designer. So if you need to know more about how to find the best web designer for you and how to establish a win-win working relationship with them, have a look at these four tips.
1. It is completely possible to discuss website design in plain English
Just because website designers concentrate on a specific field with their own technical vocabulary, it does not indicate that they can't talk with you in great old plain English. And if there is a technicality that's best discussed by a lingo word, a good designer will have the ability to describe to you, in basic terms, what the lingo means.
As I explained in my complimentary publication, I do believe that it's crucial for you to acquaint yourself with a few of the most regularly used website words, just to put yourself at ease. It's even more essential for you to find a designer who is capable and ready to establish a relationship based on open and clear interaction with you. Some designers utilize lingo with conscious intent to hoodwink you. Some just hoodwink you anyway, without even understanding that they are doing it. Prevent both! As a coach, you understand the significance of clear communication. Don't go for anything less when it pertains to picking your website designer.
2. The rate you pay is related to the amount of preparation you do
A lot of coaches don't have a large budget for your website. Much of you are extremely worried about being overcharged for something that doesn't meet your needs. I also know that a lot of you are so hectic working that you don't have time to commit to establishing your website. However, the old formula applies ... if you do not have much of a budget to toss at your website, you require to provide it your time and attention.
Do not fall under the trap of believing that the primary step you need to bring your website path is to find a designer. If you make the effort to prepare your requirements first, you will have clearness on what to talk with prospective designers about, and you'll end up with a far remarkable website, conserving a lot of cash along the way too.
The very best way to prepare is to produce a task description containing your style, structure and material requirements, in addition to your technical and useful requirements. Having all your copy written in advance makes a big distinction too. So before you even start trying to find a website designer, get thinking, preparation, and writing.
3. Be careful of website design 'package'
All you need to pay for when you get your website designed is the design of the website! That may seem obvious, however there are plenty of design companies who bundle their website design offers with some type of ongoing maintenance or hosting cost. Yes, you require hosting and your website will need upkeep too, however these components must not be mixed up with the design part of the offer.
These package typically involve the design company retaining some type of ownership over your website. This goes absolutely versus your interests, so be really cautious before you lock yourself into any kind of ongoing deal. It's completely alright to inquire about ongoing maintenance and hosting, however ensure these are kept different from your design agreement. And, most significantly of all, make certain you retain control of your own website.
4. Website designers are not marketing professionals
The reality is that what most website designers do best is design. They might operate at the more technical end of the spectrum or the more arty end, but either way, they're not marketers. Their job is to develop a website for you (a) that looks excellent on screen and (b) that works - technically.
Of course, you need both of those aspects. It's every bit as important for you to make sure you develop a website that gets you, your customers. A website that does business of marketing your services to your target market successfully. Do, by all methods, ask your web designer for suggestions, but do not forget that although the advice they give may make best design sense, it's entirely possible that it will be less legitimate when it comes to marketing your training services.
If you can discover a website designer who does understand their marketing things, great. Otherwise, educate yourself as much as you can on how to use a website to get customers and ensure your website designer constructs it into the design for you.